banner
June 12, 2024

GT Radial Accelerates Forward: Parent Company Giti Tire Named World's Fastest-Growing Tire Brand

GT Radial's parent company, Giti Tire, has achieved remarkable recognition in Brand Finance®'s 2024 World's Most Valuable and Strongest Tire Brands ranking. With a substantial USD 924 million increase since 2023, representing an impressive 19% growth, Giti Tire secured the 9th position among the Top 10 Tire Brands globally and earned the distinction of being the "fastest-growing tire brand in the world this year."

This milestone reflects GT Radial's commitment to excellence through its parent company's strategic vision. Over seven decades of development have seen GT Radial and Giti Tire expand their Original Equipment Manufacturing presence, with their tires now featured on more than 675 vehicle models worldwide. This achievement ensures strong future revenue growth while expanding the brand's global footprint through vehicle exports from the world's manufacturing hub.

GT Radial has witnessed particularly strong market acceptance and customer loyalty in Indonesia and Asia Pacific, while its reputation continues to grow in Latin American markets, including the Brazil, Honduras, Mexico and the Dominican Republic.

Distinguished by its commitment to sustainability, GT Radial, through its parent company, has elevated its Sustainability Perceptions Value to 7th position. The brand's comprehensive sustainability approach includes ambitious targets such as 100% sustainably-sourced materials and Net Zero manufacturing by 2050. Progress toward these goals is evidenced by year-on-year reductions in Carbon Dioxide Equivalent emissions through initiatives including reforestation and solar panel installations. The brand's upcoming state-of-the-art factory will incorporate Industry 4.0 concepts, featuring advanced manufacturing facilities and sustainable warehousing technologies to minimize energy consumption.

GT Radial's diverse product portfolio, with its newly launch EV tires, positions the brand perfectly to capitalize on the global surge in New Energy Vehicles (NEVs). Through its extensive global distribution network, GT Radial delivers high-quality products to meet growing worldwide tire demand.

Ms Shiroo Chia, Deputy General Manager, International Marketing, at Giti Tire, states, "While we take pride in our achievements, GT Radial and Giti Tire remain focused on future growth. Our global team's unified commitment to sustainable development drives us toward our goal of becoming a brand that defines the future of automotive innovation."

For complete details, the Brand Finance® report is available for purchase at: https://brandirectory.com/rankings/tyres/

 

SELECT YOUR REGION

BACK

SELECT YOUR COUNTRY