GT Radial Innovates in the Pre-Carnival of 2025

Alongside Magnum Tires, the company supported one of Brazil's main cultural events.

Considered one of the most famous cities for the joy and intensity of the Brazilian Carnival, Recife welcomed, on February 21, the lively bloc “Tô Calibrando,” which gathered clients, friends, and employees of Magnum, the main commercial partner of the brand in Brazil. Dressed in the bloc's t-shirts sponsored by GT Radial, the revelers transformed the streets into a sea of vibrant colors and positivity.

The movement attracted public attention, and those who joined the bloc received a fan to ease the heat and the opportunity to purchase GT Radial tires under special conditions. To do this, they just had to point their phone's camera at the QR Code printed on the fan and receive the code to take advantage of the promotion, valid until March 7. 

“It was an unforgettable experience, where tradition and innovation met on the streets of the capital of Pernambuco, exalting the culture and contagious rhythm of our state,” highlighted Talita Duarte, Marketing Coordinator of Magnum, the largest tire and inner tube distribution center in the country, with more than 60 units throughout Brazil.

"The relationship between GT Radial and Magnum Tires with Carnival goes beyond commercial aspects; it also celebrates our synergy with Brazilian culture, where trust and partnership have been fundamental for the brand's growth in the market over these more than 30 years," highlights Luciana Otsuki, GT Radial's Marketing Manager for Latin America. “In addition to commitment and passion for what we do, our synergy is applied in actions aimed at the end user, always bringing safety and performance, whether on the road or in the revelry,” she adds.